Ap Euro Essay 2-2

AP European Essay 2-2 The First World War brought about a phenomenon known as â€Å"total war†. Total war is a war fought on all fronts. A total war has the full support of the country and all human resources, from civilians to soldiers, are considered a part of the war effort. Total war during the first world war had a direct impact on the social, political, and economic structures of the European powers. Total war saw many changes in the social structures of Europe. With millions of men at the front unheard of numbers of jobs were available to those who had become accustomed to unemployment and poverty.This type of situation was seldom seen before 1914 where unemployment and poverty had been facts of everyday life. The role of women in everyday life changed immensely with the arrival of total war. With such large number of positions that were typically worked by men opening up many women took roles in society that they had never considered before, such as police officers, ma il carriers, and even industry workers. The presence of Total war also promoted social equality, blurring class lines and closing the gap between the rich and the poor.This greater social equality was very apparent in Great Britain where wartime hardships were never extreme and where the bottom one third of the population actually lived better than they had before the war. The advent of total war also brought about change in the political structure of the European powers. During the first two years of the war both soldiers and civilians supported their governments and saw their county as having a just cause for fighting in the war. European governments employed rigorous censorship and propaganda in order to control the public opinion and maintain popular support.By 1916 the stain of a total war began to wear on the people of Europe and some groups attempted to take advantage of this strain. One group who took advantage of this was the group of Irish nationalists in Dublin in who ros e up against British rule in the Easter rebellion. Similar strikes and protests flared up all over Europe due to inadequate food rations. Total war not only changed the economy of Europe but also helped to bring about a war economy that would have lasting effects.When the war began Germany went about setting up the War Raw Materials Board to ration and distribute raw materials. Under the direction of Walter Rathenau every useful material from foreign oil to barnyard manure was inventoried and rationed. Food also suffered from rationing with those who worked longer, harder days being allotted more food. This rationing of all useful resources facilitated the mobilization for total war and marked the first instance of state socialism functioning realistically rather than as a utopian program.Without these drastic economic changes the total war phenomenon would have never have come to fruition. The effort of both citizen and soldier were vital in bringing about the total war phenomenon. The social, political, and economic structures of the European powers were changed in great ways due to many nations embracing the ideas that make up total war. But through all of the many changes one thing was certain; war is a vital facet in the changing of societies and countries will shape themselves around it. Not only had the lives of Europeans changed due to total war, but war had changed.

Cambridge as Level Weathering Process

Weathering Process Physical Weathering Processes Freeze Thaw (Frost Shattering) Temperatures need to fluctuate above and below freezing. When the temperature drops below 0 degrees, water collected in rock cracks freezes and expands. When temperatures rise again the ice melts. Pressure created by expansion results in progressive weakening of the rock. At high altitudes frost-shattered material forms scree slopes. Heating & Cooling Thermal expansion & contraction of rock in response to rising and falling temperatures. The daily cycle of heating and cooling sets up stresses in the rock that cause it to disintegrate.Occurs mostly in deserts where there is the greatest diurnal temperature range. Also occurs during bush fires. Wetting & Drying (Slaking) Rock is alternately wetted then dried. Minerals which make up clay rocks expand when wetted, then contract on drying-out. The stresses from repeated expansion and contraction cause the rock to disintegrate. This process commonly occurs on t he intertidal zone of coasts. Exfoliation (Onion weathering/Spheroidal) Under warm conditions rock surfaces heat up and expand more than the main mass of the internal body of the rock.Eventually the surface layers split off or spall from the lower layers, sometimes in slightly curved sheets like the layers of an onion. Seen especially in granite. Crystal Growth (Salt Weathering) Salt crystals, such as sodium carbonate and magnesium sulphate grow within spaces in a rock. It happens when saline water enters cracks in rocks then evaporates. The growing crystals prise the rock apart and small pieces break off. This process is especially effective in semi-arid areas and coastal regions. Pressure Release (Dilation) Not caused by elements of weather.Occurs either when erosion removes a heavy covering of rock or when large ice sheets melt. The removal of great weight allows the rock layers beneath to expend. As they expand they also fracture to produce bedding planes parallel to the ground surface. The spaces between the bedding planes (joints) are now open to the influence of further weathering. Organic Action The breaking up of rock by plant roots and burrowing animals. Roots grow into cracks and lines of weakness & as they thicken exert increasing pressure and cause rocks to fracture.Chemical Weathering Processes Hydrolysis The most common chemical weathering process. Carbonic acid in rain water releases hydrogen ions from the water which then combine with minerals in rocks causing them to break down. This is common in rocks containing feldspar e. g. granite. The end products weathered feldspar are clay minerals known as kaolinite. Kaolinite is an important component of fine bone China. Hydration This occurs when water is absorbed into the crystal structure of certain minerals and causes chemical changes e. g. nhydrite absorbs water to become gypsum which is soft and crumbly. Carbonation On contact with calcium carbonate (the main component of limestone), carbonic acid found in rain water creates calcium bicarbonate. As calcium bicarbonate is readily dissolved in water it is quickly transported away, leaving behind only the clay and quartz impurities of the limestone. This process is most common in regions with limestone geology. Solution Some minerals in rocks do not require a chemical reaction to become soluble e. g. rock slat readily dissolves in water. OxidationSome minerals in rocks react with oxygen dissolved in water to form oxides This process commonly occurs in rocks containing iron. Iron in its ferrous from is changed by oxidation into its ferric from leading to the collapse of tis molecular structure. Commonly this is known as ‘rust’. Chelation Lichens and decomposing organic matter in soil (humus) release organic acids. These acids attack certain minerals in rock, releasing iron and aluminium ions which are then transported way by water. The process of release is called chelation and the organic acids are known as che lating agents.

Educational Tour Essay

Educational Tour gives us ideas likewise opportunities to visit prestigious agencies that may help us visualize what we are learning at school. This activity helps us develop our personality since social graces and etiquette are learned too by experience. Moreover, important to every student since it is a part of our learning process to acquire more knowledge through actual exposure to the different agencies. Narrative Report: On July 4,2013 ,the faculty of World Citi Colleges held an educational tour for the Bachelor of Science and Tourism Management students. The locations are the Cultural Center of the Philippines, Resort World Manila and Island Cove. July 4, 2013, the day when I have to wake up early because it should be a big No for rush and the call time is 6:00 to 6:30. I have to commute to go to our school. It is around 5:00 in the morning when I left my house and started to wait a jeep in waiting area going to Cubao. Sadly, I wait for 15 minutes just to ride in a jeep. When I rode a jeep, I paid going to Anonas and dropped to our school. When I got there, I saw my classmates and we went to Bus no. 3. While waiting for others, I and my classmates sit in the vacant sit . We started to travel around 7:00 but of course we pray first for a safe trip. After the pray, here it goes! We already started talking, laughing, picture taking and of course we cooperate in our tour guide to answer some questions and he gives some rules. We arrived at Cultural Center of the Philippines (CCP). Our tour guide in CCP gives us knowledge about the history of the Cultural Center of the Philippines and about some Arts that in the place who made it and why he/she made it. I recognized some of my classmates didn’t listening to our tour guide while some of us listening. He showed us the theater. He said, â€Å"I didn’t showed this to some groups but because you’re listening I will show you the theater. † We were in at a dark place and I saw the theater. It’s so big! It’s my first time to see a big theater. After that, we continued the tour again and of course we take pictures. After the CCP, we went again to our bus. We arrived at the Resort World but before we go out on a bus, a tour guide in Resort World showed and gave us some of the rules. We gave our member information to get a member card. He said that only 29 students will get the member card on a day of our tour. Luckily, I got it. After that, we toured in the resort world. Actually, that’s my first time to go to a luxury mall. We entered to a theater and then they showed us the rooms in hotel. We played games in Game zoo. They gave us a Game zoo Card for free play. After we played, we bought our lunch in Mc Donald. Then, we went back to our bus and ate the lunch while moving the bus going to Island Cove. We arrived at Island Cove which was our last destination. We walked in a bridge. There, we have a seminar with other branch of World Citi Colleges – Caloocan, Antipolo and Cubao. The seminar started. I learned many things about Tourism and of course being a tourist guide. After the seminar, we toured around the island cove. We saw a swimming pool and some slides. Too bad, we didn’t know that we can bring some clothes so we can swim. Because of that, we just took some pictures and toured the place. When we got tired, we went back to our bus. I and my classmates were talking, laughing, and taking pictures. Then all my classmates were got in the bus so we were going back to school. We left the Island Cove around 5:00 pm and arrived at the school at 8:00 pm because of the traffic. I got home safely around 9:00. The tour for me is great! I learn many things that I will I hope we have a tour again in a great place and an educational.

The unitarist approach to management and organization suggests that Essay

The unitarist approach to management and organization suggests that trades unions are, in Kelly's (1998 2005) terms, 'manage - Essay Example This was necessary because good industrial relations were needed. As the big businesses required more labour force, conflicts between managers and workers as well as between the workers increased. According to Alan Fox (1985), three crucial frames were of use to solve management conflicts between workers and managers- pluralist, unitarist and radical. The unitarist approach believes in formation of an integrated and harmonious organization. It is seen as a happy family with one goal, viewing conflicts as failure. The pluralist approach incorporates stakeholders in an organization since they have different visions and interests, with a view that conflicts cannot not be avoided. Diversity in opinions lead to choices taken for the best system with focus on the profit delivered in business. According to Kelly’s (1988; 2005), the unitarist approach to management and organization suggests that trades unions are ‘managers of discontent’. The Effect of Unitary Management Most successful companies studied in human resource model have proved to be of non-union origin. These companies apply sophisticated Human Resources Management techniques that target individual employees (Fernie and Metcalf 2005). This complies with Alan Fox’s assumption for workers with common interests, as well as the managers and stakeholders. All parties do not belong to any union and humanistic approach to conflict resolution focuses on the individual. Frederick Winslaw Taylor instituted a new management philosophy of job specialization for his Bethlehem Steel Company in the 1890’s. According to the philosophy, incentives were introduced so that employees could be motivated. The incentives were given based on production achieved. This approach began the scientific management movement. It ensured that cooperation between workers was enhanced. This principle probably applied the basics of unitary approach since it focused on the common interest of employees, manager s and stakeholders. The outcome was great. There were positive changes in efficiency, production and company earnings that triggered redundancy since few workers were needed to achieve equal production. Redundancy meant low cost of production, low prices for commodities that would increase demand for products. Profit for the company would also increase. Taylor proved that with the increase in productivity and efficiency, more goods are produced at a lower cost of production and resources. According to the scientific management that used unitary basics, both parties gained. The company registered more profit from increased sales and revenue, as the purchasing power of the society increased. How to Eliminate the negative Impact of Conflict Conflict is a negative force which the unitary system believes that should be avoided. According to the Unitary approach, a unitary method of managing industrial relations will do away with the negative impacts of conflict. The bottom line issues in the causes of conflicts are the distribution of wealth and power. The employers’ interest in wages is completely different from those of the employees. Employees seek to minimize costs and will always seek to reduce the wages of employees. At the same time, the employers need the workers so that they can record profits. When managers misuse their powers by poor working environment, the workers retaliate. This retaliation causes conflicts in industrial relati

Nationalism Essay Example | Topics and Well Written Essays - 1500 words

Nationalism - Essay Example This can only be successful if conducted in the local vernacular of the country. This thus raised a need for cultural homogenisation and its offshoot- the political doctrine of nationalism, 'which holds that the political and the national unit should be congruent'.4 Nationalism can be characterised as 'the organisation of human groups into large, centrally educated, culturally homogenous units'.5 Gellner put it thus: modernisation brings about nationalism and nationalism establishes nations, and not vice versa. Nationalism may manifest itself as part of state ideology or as a non-state movement and may be expressed along civic, ethnic, cultural, religious or ideological lines. These self-definitions of the nation have been used to classify types of nationalism. These categories are not mutually exclusive and many nationalist movements combine some or all of these elements to varying degrees. Nationalist movements have also beeen classified by other criteria, such as scale and location. With all the disagreements about the true nature of nationalism, most analysts today view it as a hindrance to the development of a liberal democracy.6 Some like Beiner, Habermas and Hobsbawm say that this hindrance has to be superseded altogether; others like Dahrendorf, Kymlicka and Tamir see how democracy and nationalism can be reconciled. Civic and Ethnic Nationalism The liberal defenders of nationalism owe mostly, the original Enlightenment ideal of the nation as an agency of democratic power that was able to challenge the old suppressive order of the 'ancien rgime' (Rousseau). This made French and American nationalisms to be traditionally regarded as the epitome of civic nationalism. They were based on the political ideas of revolutionaries who fought for the 'sovereignty of the people'. The membership of the community was thus defined primarily in political terms; civic virtues were more important for the new republic than ethnicity, common culture, or even common language. This voluntaristic notion of national identity is usually contrasted with ethnic nationalism, which is exclusionary, since the belonging to a nation is in this case defined by birth, blood and ethnicity. While the former conception of a nation is ideally conceived of as a voluntary association, the latter is seen as a community of fate.7 Ethnic nationalism emerged in the la te nineteenth century and is said to be pertinent to the people of Central and Eastern Europe

420 Essay Example | Topics and Well Written Essays - 250 words - 1

420 - Essay Example In an attempt to free itself from future liabilities associated with the dangerous land, the company sold Love canal to the Niagara Falls School Board. The truth about the serious environmental pollution would emerge later in 1970s after an extensive health survey by an investigative newspaper revealed area residents suffering from multiple mysterious diseases including asthma, epilepsy and migraines among others. Moreover, the rate at which miscarriages were happening in the neighborhood was appalling. Also, many children were born with defects was alarming. In 1978, President Jimmy Carter declared the Love canal incident an emergency and instructed the federal government to relocated 239 households. However, before the relocation, there was laxity of the government to act as government officials dismissed reports about the intoxication of the area. Sadly enough, the government left out 700 households in their relocation program despite clear evidence of toxic chemicals getting close to their homes. However, the remaining lot was later relocated in 1981 after activists mounted pressure on President Carter. The Love Canal incident symbolizes massive environmental pollution through reckless disposal of toxic wastes and its toll on human

Health Nutrition Research Paper Example | Topics and Well Written Essays - 3000 words

Health Nutrition - Research Paper Example In this paper, I conduct such an assessment using two methods- Diet History and Food Record. Specifically, I would be using a 7 day food record. There are actually four methods : 1) Diet History (DH), 2) Food Record (FR), 3) 24 hour recall and 4) Food Frequency Questionnaire. Although there have been significant literature regarding the comparison of the four methods such as that of Hopkins (2000) and Lubrok (2002) report on the appropriateness of using the four. Each method had its strengths and weaknesses. One of the most important issues is the degree to which the data can change temporally and spatially. Nonetheless, the study supports some of the earlier findings like that of the work of Buzzard et al (1996) where the use of more than method can complement the weakness of the others. That is, they can relate the consistency of the findings thereby making the researcher and the audience more confident in the findings. Why focus on only two methods The reason behind this is that DH and FR are the ones that are prominent and used extensively in the field. In an assessment study of what nutritionists recommend to use, Darwin et al (1998) found that DH and FR stands out above the rest. Nonetheless, most of the respondents favored DH better than FR because of the intensiveness of DH and because of the time span covered. FR usually takes a few days as compared to DH. In this study, I aim to compare Diet History with a 7 day Food Record thru a statistical report using a population of 41 respondents 19-41 years old. This study also provides an opportunity for me to better appreciate the use of these methods and gain some important insights in the process. Methodology Respondents For this study, data regarding food intake of from 41 respondents were obtained. To address the issue of biases regarding age, the respondents were chosen so as to provide a 19-41 age spectrum. Of the 41 respondents, 5 were males and 36 were females. Relevant anthropometrical data such as age, weight, height, Body Mass Index (BMI) and Basal Metabolic Rate (BMR) were collected and compiled. Dietary assessment The data collection process involved the collection of the Diet History and the 7-day food record of the respondents. With a knowledge of the food intake, the total energy uptake (in kJ) and the total fiber (g) were determined along with the breakdown of the components comprising the total energy. The energy percentages included %protein, % fat, % carbohydrate and % alcohol. The fat category was further categorized into Polyunsaturated Fat (%PUFA), Monounsaturated (%MUFA) and saturated fatty acids (%SFA). All of this were determined so as to provide a complete picture of the fodd intake of the respondents. Data analysis In the past, statistical computations were conducted manually. With the advent of computers, such a tedious task has been automated. There are many statistical software currently available in the market but the most popular of which is the SPSS. I will be using the Version 14.0 for this study. For the purpose of consistency, all of the analysis was conducted using a statistical significance of 0.05. Using the Descriptive Statistics feature of SPSS, the mean and standard

Placement Report at Abacus Business Advisors, Ltd Essay

Placement Report at Abacus Business Advisors, Ltd - Essay Example Abacus Business Advisors, Ltd. (Abacus) was reportedly incorporated on March 17, 2010. Just two years in operation, this corporation is classified as private company with three partners:   Ishtiaq Mahmood Farooqui, the Director and Accountant with expertise in accountancy, book-keeping and transactions involving tax consultancy; Ejaz Farooqui, also the Director and Accountant share the same expertise with Ishtiaq Mahmood Farooqui; finally, Yomtov Eliezer Jacobs, was the Director whose expertise was in company formation. As such, his directorship was already classified as inactive at current times.Location and Contact Numbers  Abacus is currently located at 9 Norville Terrace, Headingley Lane, Leeds in the United Kingdom. It is classified as a private organization that offers accounting and auditing services; as well as tax consultancy services. Its contact number is 0113 225 2026 and 0113 274 5508. It currently advertises its services through online sites such as the SeekAccounta nt.co.uk,   TouchLocal.com, among others.Placement Job DetailsMajor Accounts and Responsibilities  In my first week, the first few days were spent in orientation of the organization’s accounting system. I had to be familiarized with their system to enable facilitation of filing, encoding, and working on basis accounting responsibilities: book-keeping, bank reconciliation, among others. I was made to start off with sorting out bank reconciliation in the first few weeks. I worked through the organization’s general ledger accounts.... It is classified as a private organization that offers accounting and auditing services; as well as tax consultancy services. Its contact number is 0113 225 2026 and 0113 274 5508. It currently advertises its services through online sites such as the SeekAccountant.co.uk, TouchLocal.com, among others. Placement Job Details Major Accounts and Responsibilities In my first week, the first few days were spent in orientation of the organization’s accounting system. I had to be familiarized with their system to enable facilitation of filing, encoding, and working on basis accounting responsibilities: book-keeping, bank reconciliation, among others. I was made to start off with sorting out bank reconciliation in the first few weeks. I worked through the organization’s general ledger accounts that contained records of their cash and check transactions. Likewise, I worked through bank statements to reconcile and counter check that the cash and check transactions during the perio d under study to perfectly reconcile with the balances shown in both the general ledger and the bank statements. It was initially a difficult task given the details that one needs to check and countercheck these balances (bank versus book). Likewise, adjustments had to be made in terms of deposits in transit, any outstanding checks issued but not yet recorded by the bank, and the occurrence of some bank errors (as it normally happens). In addition, I had to adjust the balance in the company’s books in terms of the need to deduct bank service charges, NSF check fees and fees for the issuance of checks. I also noted the need to add interests earned and any notes receivable, as identified. After comparing the accuracy of the balances, I finally had to prepare journal entries to

Compare film messages Assignment Example | Topics and Well Written Essays - 500 words

Compare film messages - Assignment Example This is actually contrary to the main goal why the unions were established, helping people gain their rights like safe working conditions and wages commensurate to their efforts. The boss of the dock, Johnny Friendly can be said to be the Moneybag, making profits at all costs. Johnny engages in serious acts of murder, hiring people selectively. The people are filed with much terror and cannot testify against Johnny in the court. However, this silence is broken when Terry unites the people against Johnny and their strength helps to root out these leaders, which illustrates how people with unity of strength cannot be derailed by any kind of obstacle. The â€Å"Front,† refers to a comedy drama and film concerning some of the Hollywood artists that had been blacklisted in the times of live television. During this time, some of the famous directors, artists and writers had been rendered unemployable after being accused of being in support of Communism (Kasdan 65). One New York City cashier in a famous restaurant in the 1950s, Howard Prince has a friend that works for a television, since this friend is blacklisted, he requests Howard to write his name as the producer of some of the TV scripts (Kasdan 56). Howard agrees since he knows he will be entitled to s percentage of the proceeds. The scripts are accepted since they have a person not blacklisted. Later Howard lands in trouble with the Committee that investigates the entire production and programming (Dickos 67). He is made to face the reality of this industry, but accepts it gracefully since he had made some proceeds out of it. In the â€Å"Double Indemnity† film, the authors and directors of this film have used a very dark tone, which features in both thematic and visually. It illustrates of a hero that is led the wrong direction through lust and greed as well as fame. The indemnity film has made a great use of the shadows, which portray

Sexual Offenders Registration Essay Example | Topics and Well Written Essays - 1000 words

Sexual Offenders Registration - Essay Example Registering sexual offenders is similar to indication that they are not welcomed back to society even after serving their sentences. Registering sexual offenders with local authorities amounts to interference with their personal freedoms. Sexual offenders should not be registered with local authorities. Sexual offenders should not be registered with local communities after they serve their sentences whether in prison, juvenile centers or probation centers. When sexual offenders are served with sentences, it means that the justice system has given a ruling that is just both to the offender and the person that was offended. Therefore, when the offender serves his or her sentence and comes back to society, the local authorities should not register them because this is a way of indicating that the sentences they served is not enough and that they have not paid for they did the way they should (Meiners 32). The system of registering sexual offenders is approved because it is seen as one w ay that will prevent sexual offenders from repeating the mistake they did because the local authorities will be able to monitor them. However, this is a wrong assumption because when a sexual offender is sentenced, he or she serves the sentence term while undergoing rehabilitation and treatment where he or she learns that a mistake was done and should never be repeated again. Therefore, rehabilitation and treatment programs are enough because if they offer the right treatment and rehabilitation, then the offender should be able to rehabilitate and live a normal life in the society. Therefore, the need to register them becomes unnecessary. Moreover, in case treatment and rehabilitation programs fail, then registering them for the reason of monitoring will not work in any way. This is because registering a sexual offender does not mean that he or she will be followed anywhere he or she goes or anything they do every time. Therefore, when sexual offenders are served with sentences, whi ch they serve, registration with local authorities is not helpful because the justice programs remain with their records (Levenson, et al. 138). Registering sexual offenders is similar to indication that they are not welcomed back to society even after serving their sentences. Each person does a mistake at a certain point in his or her lives whether it is seen as a serious mistake or a minor one or whether a person knows it or not. However, for people to coexist peacefully in society, forgiveness must exist where people forgive each other for the mistakes they do at one point. Without this, the society will be a place of commotions where people cannot live peacefully. Thus, registering sexual offenders with local authorities amounts to stating that the sexual offenders are not forgiven and they are not welcomed back in society. The justice system has a role in the society to provide justice for everyone irrespective of whether one is an offender or the offended person. When the just ice system serves a sentence to sexual offenders, this should be enough for the sexual offenders to serve their sentence, undergo through rehabilitation and treatment and integrate with the society without difficulty. Registering offenders makes them feel unwanted in the society because of a mistake they may have done knowingly or unknowingly. In fact, registering offenders is like putting those who were sentenced wrongly, those who actually did it knowingly, and others unknowingly

Role of Creativity in Enhancing the Competitiveness of Unilever Essay

Role of Creativity in Enhancing the Competitiveness of Unilever Company - Essay Example It is the spirit of creativity that has made the company a consumer giant with billions of customers buying its products globally. Creativity Index The global competitiveness report publishes country-wide index of economic creativity that defines how countries through their firms improve their productive activities. Though the index puts most developed countries high in the list (UK is ranked 8th in the competitive list) but crucial thing is that many developing countries are adopting newer ways and technologies and they are fast catching up with developed economies. The index shows how East Asian countries have become more creative to become competitive in several manufacturing processes. That is why it is important for the developed countries to continue with their creative ways to remain competitive globally (Global Competitiveness, 2012). Competitiveness through Creativity– A Unilever Way Unilever strongly believes that creativity can make a strong impact on the organisati on and the company attempts to bring forth creativity through diversity of minds. Unilever, in one of the study to research on creative teams, conducted 100 creative sessions using a questionnaire. Researchers finally received 78 completed questionnaires that had enough information. For our understanding, the problem fields to which study was initiated can be described as per the following. Field: alternatives for product A or think about ingredients for a particular benefit. Field: thinking about next generation product or a format for a new product called Y. Field: solving technical products such as how to improve dispensing of the cream or thinking for new application using a new ingredient. Field: cultural issues such as having more fun at work. Each creative session... This essay presents one of the best examples of the analysis of creativity role in the process of modern management of a company in the globalized world of today. As shown in the essay, creativity plays an important and crucial role in developing and sustaining economic competitiveness of advanced economies. Igniting creativity across all business activities is certainly a big challenge for the management of any firm and Unilever understood the importance of creativity and that is why the company has been able to expand across most parts of the world. It is the creativity that has made the company a consumer giant with billions of customers buying its products globally. The global competitiveness report publishes country-wide index of economic creativity that defines how countries through their firms improve their productive activities. It shows, that developing countries are adopting newer ways and technologies and they are fast catching up with developed economies Unilever strongly believes that creativity can make a strong impact on the organisation and the company attempts to bring forth creativity through diversity of minds. Unilever, in one of the study to research on creative teams, conducted 100 creative sessions using a questionnaire. Creativity helps the company to enhance its competitiveness. In today’s integrated economic world, companies just cannot survive without an all-round creative approach interwoven as the basic culture in the most aspects of the business activities.

Critical Response to Martin and Milway’s Editorial Essay Example for Free

Critical Response to Martin and Milway’s Editorial Essay In â€Å"A Productive Labour: The Only Limit to Productivity Growth is Human Ingenuity,† authors Martin and Milway present an argument for increasing productivity as a means of raising Canada’s economic health and living standards. Although Martin and Milway’s editorial on productivity present a piece that is rational and easily understood, its effort to convince that readers of its main argument is encumbered by weaknesses in the authors’ approach and reasoning that lead to more questions being raised than answered in the course of one’s reading. The editorial underlines the importance of improving Canada’s productivity in light of rising prices of manufactured goods and services that accompanied the strengthening of the Canadian dollar in 2001. The main argument put forth is that enhancing productivity is critical in ensuring improvements on the country’s living standards. The authors proceed to support their arguments by presenting two ways by which living standards can be raised, the first by increasing the number of working hours or using up more natural and physical resources for sustained wealth creation, and the second by improving productivity or raising the value created per working hour. After illustrating that the first way is not a viable alternative, the authors then concentrate on convincing the reader why the second way is better by defining the concept of productivity based on efficiency and innovation. The strength of Martin and Milway’s editorial lies in its ability to appeal to the rational side of its readers and their ability to tackle an otherwise complicated subject in simple terms. The authors attempt to defend their arguments by stating facts and carefully defining their subject, that is, productivity. As a result, the readers are compelled to view their argument in consideration of the definition that they present. Unfortunately, several weaknesses in Martin and Milway’s editorial in terms of their approach and in their reasoning reduce the effectivity of their argument. The biggest errors that exist in the editorial are faulty reasoning and the inability of the authors to substantiate their claim. As a consequence, the authors fail to persuade readers that â€Å"productivity is the surest way to raise our living standards. † (par. 4) The editorial was clearly written to convince readers that Canada needs to raise its productivity if it is to continue its economic growth and if it is to raise living standards. On the other hand, the authors fail to present evidence to substantiate this claim aside from the argument that it is the most cost-effective alternative in terms of labour, time, and natural resources. The authors automatically assumed that the readers of the editorial would readily accept that an increase in economic growth follows from an increase in productivity. Likewise, this argument raises several implications: first, that economic growth is not possible without an increased productivity; second, that productivity growth always leads to a raise in the living standards. It is here that the informed audience becomes wary as the authors’ bias shows through in their failure to consider countries with high productivity growth but low living standards. This shows a lack of forethought of the authors in answering the questions that would be inevitably raised by their argument. The main weakness of the editorial is that the authors commit fallacies in reasoning. For one, they are â€Å"begging the question† wherein the reader must already accept the conclusion in order to accept the evidence forwarded (Boyne, et. al. , 69). For instance, the authors enumerate the ways by which productivity can be improved to support their main contention. They state that â€Å"productivity increases in one of two ways: greater efficiency in how we employ labour and capital, or greater value creation per unit of these inputs. †(par. 8) This flow of the discussion reflects an assumption on the part of the authors that their main argument has already been accepted by the readers since discussing the ways by which productivity can be improved does not necessarily support the argument that productivity will improve the country’s economy. This circular reasoning makes the reader feel like the authors are trying to sound logical but cannot support their argument beyond the definition of the subject. Another obvious error in reasoning in the Martin and Milway’s editorial is superstition (Boyne, et. al. , 70) or hasty generalization. The authors attempt to prove the argument that â€Å"Productivity growth also benefits workers and consumers† (par. 14) by stating that â€Å"countries and regions with higher productivity pay higher wages† (par. 14) which assumes that higher wages automatically result from higher productivity. If one is to follow this argument, then it would imply that countries and regions that pay lower wages are not productive or low in productivity. In sum, a critical analysis of the piece reveals that the weaknesses outweigh the positive aspects in Martin and Milway’s editorial. Shortcomings in substantiating the editorial’s central argument with credible evidence as well as the inability to defend their argument in a logical manner renders the entire editorial ineffective in convincing the reader of the importance of improving productivity to improve their lives.

What is churn? An overview

What is churn? An overview Churn is the phenomenon where a customer switches from one service to a competitors service (Tsai Chen, 2009:2). There are two main types of churn, namely voluntary churn and involuntary churn. Voluntary churn is when the customer initiated the service termination. Involuntary churn means the company suspended the customers service and this is usually because of non-payment or service abuse. Companies, in various industries, have recently started to realise that their client set is their most valuable asset. Retaining the existing clients is the best marketing strategy. Numerous studies have confirmed this by showing that it is more profitable to keep your existing clients satisfied than to constantly attract new clients (Van Den Poel Larivià ¨re, 2004:197; Coussement Van Den Poel, 2008:313). According to Van Den Poel and Larivià ¨re (2004:197) successful customer retention has more than just financial benefits: Successful customer retention programs free the organisation to focus on existing customers needs and the building of relationships. It lowers the need to find new customers with uncertain levels of risk. Long term customers tend to buy more and provide positive advertising through word-of-mouth. The company has better knowledge of long term customers and they are less expensive with lower uncertainty and risk. Customers with longer tenures are less likely to be influenced by competitive marketing strategies. Sales may decrease if customers churn, due to lost opportunities. These customers also need to be replaced, which can cost five to six times more than simply retaining the customer. 1.1.Growth in Fixed-line Markets According to Agrawal (2009) the high growth phase in the telecommunications market is over. In the future, wealth in the industry will be split between the companies. Revenues (of telecommunication companies) are declining around the world. Figure 2 shows Telkoms fixed-line customer base and customer growth rate for the previous seven years. The number of lines is used as an estimate for the number of fixed-line customers. Figure 2-Telkoms fixed-line annual customer base (Idea adopted from Ahn, Han Lee (2006:554)) With the lower customer growth worldwide, it is becoming vital to prevent customers from churning. 1.2.Preventing Customer Churn The two basic approaches to churn management are divided into untargeted and targeted approaches. Untargeted approaches rely on superior products and mass advertising to decrease churn (Neslin, Gupta, Kamakura, Lu Mason, 2004:3). Targeted approaches rely on identifying customers who are likely to churn and then customising a service plan or incentive to prevent it from happening. Targeted approaches can be further divided into proactive and reactive approaches. With a proactive approach the company identifies customers who are likely to churn at a future date. These customers are then targeted with incentives or special programs to attempt to retain them. In a reactive targeted approach the company waits until the customer cancels the account and then offers the customer an incentive (Neslin et al., 2004:4). A proactive targeted approach has the advantage of lower incentive costs (because the customer is not â€Å"bribed† at the last minute to stay with the company). It also prevents a culture where customers threaten to churn in order to negotiate a better deal with the company (Neslin et al., 2004:4). The proactive, targeted approach is dependent on a predictive statistical technique to predict churners with a high accuracy. Otherwise the companys funds may be wasted on unnecessary programs that incorrectly identified customers. 1.3.Main Churn Predictors According to Chu, Tsai and Ho (2007:704) the main contributors to churn in the telecommunications industry are; price, coverage, quality and customer service. Their contributions to churn can be seen from Figure 3. Figure 3 indicates that the primary reason for churn is price related (47% of the sample). The customer churns because a cheaper service or product is available, through no fault of the company. This means that a perfect retention strategy, based on customer satisfaction, can only prevent 53% of the churners (Chu et al., 2007:704). 1.4.Churn Management Framework Datta, Masand, Mani and Li (2001:486) proposed a five stage framework for customer churn management (Figure 4). The first stage is to identify suitable data for the modelling process. The quality of this data is extremely important. Poor data quality can cause large losses in money, time and opportunities (Olson, 2003:1). It is also important to determine if all the available historical data, or only the most recent data, is going to be used. The second stage consists of the data semantics problem. It has a direct link with the first stage. In order to complete the first stage successfully, a complete understanding of the data and the variables information are required. Data quality issues are linked to data semantics because it often influences data interpretation directly. It frequently leads to data misinterpretation (Dasu Johnson, 2003:100). Stage three handles feature selection. Cios, Pedrycz, Swiniarski and Kurgan (2007:207) define feature selection as â€Å"a process of finding a subset of features, from the original set of features forming patterns in a given data set†. It is important to select a sufficient number of diverse features for the modelling phase. Section 5.5.3 discusses some of the most important features found in the literature. Stage four is the predictive model development stage. There are many alternative methods available. Figure 5 shows the number of times a statistical technique was mentioned in the papers the author read. These methods are discussed in detail in Section 6. The final stage is the model validation process. The goal of this stage is to ensure that the model delivers accurate predictions. 5.5.1Stage one Identify data Usually a churn indicator flag must be derived in order to define churners. Currently, there exists no standard accepted definition for churn (Attaa, 2009). One of the popular definitions state that a customer is considered churned if the customer had no active products for three consecutive months (Attaa, 2009; Virgin Media, 2009; Orascom Telecom, 2008). Once a target variable is derived, the set of best features (variables) can be determined. 5.5.2Stage two Data semantics Data semantics is the process of understanding the context of the data. Certain variables are difficult to interpret and must be carefully studied. It is also important to use consistent data definitions in the database. Datta, et al. (2001) claims that this phase is extremely important. 5.5.3Stage three Feature selection Feature selection is another important stage. The variables selected here are used in the modelling stage. It consists of two phases. Firstly, an initial feature subset is determined. Secondly, the subset is evaluated based on a certain criterion. Ahn et al. (2006:554) describe four main types of determinants in churn. These determinants should be included in the initial feature subset. Customer dissatisfaction is the first determinant of churn mentioned. It is driven by network and call quality. Service failures have also been identified as â€Å"triggers† that accelerate churn. Customers who are unhappy can have an extended negative influence on a company. They can spread negative word-of-month and also appeal to third-party consumer affair bodies (Ahn et al., 2006:555). Cost of switching is the second main determinant. Customers maintain their relationships with a company based on one of two reasons: they â€Å"have to† stay (constraint) or they â€Å"want to† stay (loyalty). Companies can use loyalty programs or membership cards to encourage their customers to â€Å"want to† stay (Ahn et al., 2006:556). Service usage is the third main determinant. A customers service usage can broadly be described with minutes of use, frequency of use and total number of distinct numbers used. Service usage is one of the most popular predictors in churn models. It is still unclear if the correlation between churn and service usage is positive or negative (Ahn et al., 2006:556). The final main determinant is customer status. According to Ahn et al. (2006:556), customers seldom churn suddenly from a service provider. Customers are usually suspended for a while due to payment issues, or they decide not to use the service for a while, before they churn. Wei and Chiu (2002:105) use length of service and payment method as further possible predictors of churn. Customers with a longer service history are less likely to churn. Customers who authorise direct payment from their bank accounts are also expected to be less likely to churn. Qi, Zhang, Shu, Li and Ge (2004?:2) derived different growth rates and number of abnormal fluctuation variables to model churn. Customers with growing usage are less likely to churn and customers with a high abnormal fluctuation are more likely to churn. 5.5.4Stage four Model development It is clear from Figure 5 that decision tree models are the most frequently used models. The second most popular technique is logistic regression, followed closely by neural networks and survival analysis. The technique that featured in the least number of papers is discriminant analysis. Discriminant analysis is a multivariate technique that classifies observations into existing categories. A mathematical function is derived from a set of continuous variables that best discriminates among the set of categories (Meilgaard, Civille Carr, 1999:323). According to Cohen and Cohen (2002:485) discriminant analysis makes stronger modelling assumptions than logistic regression. These include that the predictor variables must be multivariate normally distributed and the within-group covariance matrix must be homogeneous. These assumptions are rarely met in practice. According to Harrell (2001:217) even if these assumptions are met, the results obtained from logistic regression are still as accurate as those obtained from discrimination analysis. Discriminant analysis will, therefore, not be considered. A neural network is a parallel data processing structure that possesses the ability to learn. The concept is roughly based on the human brain (Hadden, Tiwari, Roy Ruta, 2006:2). Most neural networks are based on the perceptron architecture where a weighted linear combination of inputs is sent through a nonlinear function. According to de Waal and du Toit (2006:1) neural networks have been known to offer accurate predictions with difficult interpretations. Understanding the drivers of churn is one of the main goals of churn modelling and, unfortunately, traditional neural networks provide limited understanding of the model. Yang and Chiu (2007:319) confirm this by stating that neural networks use an internal weight scheme that doesnt provide any insight into why the solution is valid. It is often called a black-box methodology and neural networks are, therefore, also not considered in this study. The statistical methodologies used in this study are decision trees, logistic regression and survival analysis. Decision tree modelling is discussed in Section 6.1, logistic regression in Sections 6.2 and 6.3 and survival analysis is discussed in Section 6.4. 5.5.5Stage five Validation of results Each modelling technique has its own, specific validation method. To compare the models, accuracy will be used. However, a high accuracy on the training and validation data sets does not automatically result in accurate predictions on the population dataset. It is important to take the impact of oversampling into account. Section 5.6 discusses oversampling and the adjustments that need to be made. 1.5.Adjustments for Target Level Imbalances From Telkoms data it is clear that churn is a rare event of great interest and great value (Gupta, Hanssens, Hardie, Kahn, Kumar, Lin Sriram, 2006:152). If the event is rare, using a sample with the same proportion of events and non-events as the population is not ideal. Assume a decision tree is developed from such a sample and the event rate (x%) is very low. A prediction model could obtain a high accuracy (1-x%) by simply assigning all the cases to the majority level (e.g. predict all customers are non-churners) (Wei Chiu, 2002:106). A sample with more balanced levels of the target is required. Basic sampling methods to decrease the level of class imbalances include under-sampling and over-sampling. Under-sampling eliminates some of the majority-class cases by randomly selecting a lower percentage of them for the sample. Over-sampling duplicates minority-class cases by including a randomly selected case more than once (Burez Van Den Poel, 2009:4630). Under-sampling has the drawback that potentially useful information is unused. Over-sampling has the drawback that it might lead to over-fitting because cases are duplicated. Studies have shown that over-sampling is ineffective at improving the recognition of the minority class (Drummond Holte, 2003:8). According to Chen, Liaw Breiman, (2004:2) under-sampling has an edge over over-sampling. However, if the probability of an event (target variable equals one) in the population differs from the probability of an event in the sample, it is necessary to make adjustments for the prior probabilities. Otherwise the probability of the event will be overestimated. This will lead to score graphs and statistics that are inaccurate or misleading (Georges, 2007:456). Therefore, decision-based statistics based on accuracy (or misclassification) misrepresent the model performance on the population. A model developed on this sample will identify more churners than there actually are (high false alarm rate). Without an adjustment for prior probabilities, the estimates for the event will be overestimated. According to Potts (2001:72) the accuracy can be adjusted with equation 1. It takes prior probabilities into account. With: : the population proportion of non-churners : the population proportion of churners : the sample proportion of non-churners : the sample proportion of churners : the number of true negatives (number of correctly predicted non- churners) : the number of true positives (number of correctly predicted churners) : the number of instances in the sample However, accuracy as a model efficiency measure trained on an under-sampled dataset is dependent on the threshold. This threshold is influenced by the class imbalance between the sample and the population (Burez Van Den Poel, 2009:4626).

What Is Meant By Language Varieties?

What Is Meant By Language Varieties? Language is defined as a systematic use of sounds, gestures or symbols for communication. It has a complex system where the rules are not clearly stated and is productive as an infinite number of sentences can be produced once the rules are learned. Varieties of Language The expressions and uses of a language varies in many ways. The diagram below illustrates these language varieties : Language Varieties Participants Geographical Registers Social Historical Medium Topics Setting 1. Historical i) Old English it was descended from the languages spoken by the Germanic tribes when they invaded England around 500 AD. The various dialects spoken by these invaders formed the early English language. ii) Middle English was the result of the French influence of the Normans and lasted from 1100-1500 AD iii) Modern English is broken into early Modern English and late Modern English.The former began around the time of playwright, William Shakespeare. Late Modern English occurred around 1800 during British conquest and colonisation of other parts of the world. 2. Geographical English may be the native language of England but due to various reasons such as: colonisation, migration, globalisation, cultural, economic, etc, it had spread to other countries around the world. However, the language used in these different countries developed independently from the original language due to influences by local languages. These influences cause, among other things, the differences in the pronunciation, thus producing their distinctive accent. Some forms of these are: American English Australian English Indian English In certain regions,there are different versions of the same language called dialects. These dialects have different grammar, vocabulary and accent. Eg : Cantonese ( dialect of Mandarin); Aboriginal English (Australia). 3. Social It refers to the use of the language in terms of the social class or identity. Eg: The upper class society in Britain tend to use Received Pronunciation (RP) also known as Queens English or BBC English while others tend to use Cockney English. 4. Registers These are variations caused by : i) Setting It has a large influence in the application of English for Specific Purposes (ESP). Different industries such as Legal, IT, Food Beverage, Technical or Hotel Service has their own grammar or technical jargon. Eg : Lawyers would use formal or legal terms in the execution of their papers or court hearings whereas an electrician needs to understand technical terms to issue instructions or to describe repairs. ii) Participants The age, sex, group identity and roles will influence the language used. Age A different variety of language is used when talking to children, eg. Peekaboo than when talking to a peer. Sex Females tend to be more hyperbolic or expressive in their speech while males speech is more subdued. Roles The role we play in our day-to-day contact with others affect the way we speak. Eg ; as a spouse, colleague, parent, teacher, etc. iii) Topic Different subjects have its own specialized set of vocabulary and grammar usage. Eg : A disc jockey and a priest would use different sets of the same language to convey their messages. iv) Medium It can be visual or auditory. Visual (reading and writing) In reading, there are different degrees of formality and also more vocabulary than in listening. In writing, grammatical rules need to be applied and time is needed to interpret the written word Auditory (speaking and listening) Having good listening skills certainly helps one to pick up and improve on speaking skills, esp. in intonations, grammar or vocabulary. In speech, words are usually accompanied by body gestures to convey the message. Words spoken rarely needs to be interpreted, unlike written words. Conclusion As the usage of English language expands across the globe, influences from local cultures, language or from new discoveries in Science and Technology will evolve the language, making it more varied than ever. References: wapedia.mobi/en/Variety_(linguistics Categories: Linguistics | Varieties of English www.icalweb.com/wiki/Varieties_of_English An Introduction to International Varieties of English by L Bauer Related articles Q2. What is Communicative Competency? Communicative competence refers to a language users grammatical knowledge of syntax, morphology, phonology, etc as well as social knowledge about how and when to use utterances appropriately.(Dell Hymes,1966) The desired outcome is the ability to use the language correctly and appropriately to accomplish communication goals, not the ability to use the language exactly as a native speaker does. This outcome depends on : 1) Appropriateness in Speech Other than having knowledge of the words and rules of the language (linguistics), one must also learn not just to say what one means but to use the right words to suit the situation. The words used in to communicate with a friend may deem to be inappropriate when speaking to your headmaster. Eg : Hi! Buddy, have a jolly good day. Good Morning, Mr. Brown Speech can be classified into : Casual/Intimate Speech It is easy going and natural, mainly occurring between family, friends or people whom you are comfortable with. It may contain many omitted forms of grammar and missing words . Eg : Want tea? I go home now. You coming ?. ii) Formal Speech It is more careful but also natural. Proper word sentences and grammar rules are observed and may be used in office or court settings between employer-employee, lawyer-client, etc. iii) Ceremonial Speech It tends to be more unnatural where the rhythm and intonation are quite different from normal speech. 2) Appropriateness in Writing Competency in writing, such as knowledge of grammatical rules, spelling, etc cannot be overlooked. However, different situations dictate different styles of writing. i) Telegrams Where the main message or the gist of it has to be communicated in the shortest time, correct grammar form used may be inappropriate. ii) Essays It is formal writing where grammatical rules, semantics, spelling, etc has to be observed. iii) Poetry The poetic style of writing may not follow the grammatical rules of the language. iv) Legal Document The terms and language used have to be very formal and expressively written. 3) Appropriateness in Setting Being competent in using the language appropriately in a social setting will enable you to be understood and accepted. The setting is influenced by: i) Participant The social status, sex and age will affect the style of speech . Eg: speech use to communicate with a child is different from communicating with an adult. ii) Topic Speech used depend on the subject. Eg; words used for a recipe discussion will include ingredients, method, measures while IT skills will include computer,download,printer. In conclusion, where English is taught as a foreign or second language, it has become widely accepted that communicative competence should be the goal of language acquisition. This is unlike previous views in which linguistics competence was commonly given top priority. References: En.wikipedia.org/wiki/communicative competence www.teachingenglish.org.uk/think/knowledge-wiki/communicative competence www.nclrc.org/essentials/goalsmethods/goal.htm Section B Q1 What are the various stages of L1 acquisition? How does this knowledge help us in L2 teaching? Language is commonly defined as any means of conveying or communicating ideas and language acquisition is learning how to communicate these ideas. It is the process by which people acquire the ability to perceive, produce and apply the words to communicate. First language(L1), which is also known as native language or mother tongue is acquired naturally due to ones needs to communicate in order to fulfil his wants. Acquisition Of First Language It occurs in stages from birth. Stage 1 : Pre Speech Babies respond to speech around them more keenly than to other sounds and from birth, will learn to pay attention and distinguish the following in their environment before they speak : i) speech phonemes of the language, eg the speech sound of t and d in bat and bad; ii) intonation the rising and falling intonations iii) rhythm of speech phonological or system of speech patterns in the language used. Stage 2 : Babbling Babies begin to babble from around 3 to 4 months old. It is basically speech sounds with rising and falling intonations. These indiscriminate utterances (eg dadadaà ¢Ã¢â€š ¬Ã‚ ¦ or nananaà ¢Ã¢â€š ¬Ã‚ ¦..) do not make sense to the listener but the baby appears to understand the meaning of it. Stage 3 : One word (Holophrastic) stage At about ten months, infants start to utter their first recognizable words although: i) pronunciations may be inaccurate eg : eep for sleep ii) vocalized words may not correlate with words in the language eg meh for cat or ta for duck iii) certain words may be distorted eg goggy for doggie iv) reduplication of words eg da-da,na-na Stage 4 : Two word stage Babies are able to say mini sentences with simple semantic links from 18 months onwards. Eg : cat no (there is no cat ) At this stage, their ability to express is not as advanced as an adult. The semantic use of words are either too broad or too narrow. He may call any round item : ball or only himself and no one else boy However, these underextensions and overextensions develop and change over time. Stage 5 Multi word Stage (Telegraphic Stage): By two years, most children are able to speak in sentences of several words. These telegraphic sentence structures are made up of lexical morphemes which are grammatically incomplete. Eg No eat instead of I wont eat. Stage 6 Normal speech: By about 3 years of age, they would have acquired grammatical and functional structures of words to be able to conduct normal speech. Second language (L2) is any language learned after the first language. Unlike L1, it is normally acquired in order to integrate with the environment.and is achieved through active learning and motivation. As L2 learners follows the same stages of acquisition as L1 learners, it is beneficial if we understand and apply these stages because it will help us to educate L2 learners more effectively. Acquisition of Second Language The stages that L2 learners go through are: Stage 1 : Silent Stage In an environment which is similar to the Pre-Speech Stage of L1, they hear and learn to recognize the distinctive sounds of words and pronunciations. During this silent stage, they may not speak but can respond various ways such as pointing to an object, person or gesturing with a yes and no response. Stage 2 : Early Speech During this stage, utterances of first words (holophrastic) gradually make way to speaking a few simple words and then, simple phrases of the language. Mispronunciations are common during this stage and sentences are telegraphic in nature. Stage 3 : Speech Emergence Learners try to form sentences and will make mistakes in the grammatical structuring of the sentences. By making use of the Mean Length of Utterance (MLU), the development of the learner can be assessed by measuring the morphemes uttered. Eg Early In Between Later You eat? You eating? Are you eating? From the early stage of 2 morphemes, it develops to 3 and then finally 4 morphemes where the grammar and syntax are in order. Stage 4 Language Proficiency Learners are capable of using complex sentences and apply the acquired language to a greater extent. They can opine, discuss and most importantly, begin to think in the second language. Teachers Role In all the above stages, the teacher takes the important role of the mother where she encourages, repeats and reinforces the language. By motivating and making the learners feel secure in a conducive environment, learners will be more willing and confident to acquire a second language.

Revolution in Cosmology Resolves Dispute over Universes Age Essay

Revolution in Cosmology Resolves Dispute over Universe's Age Just under seven years ago, astronomers using the Hubble space telescope presented results they hoped would help answer one of the most contentious issues in astronomy of the 20th century – the question of the distance scale of the universe. But there was some unease when the result was announced. According to the report, other galaxies were close enough that, extrapolating backwards from their current rate of recession and making adjustments for the influence of gravity, they all would have been together (that is, the Big Bang would have occurred) as recently as 8 billion years ago. Unfortunately, there was strong evidence already in place that some stars were at least 12-15 billion years old – apparently predating the origin of the universe itself! While these two highly irreconcilable values for the universe's age certainly posed a serious challenge to astronomers, most simply assumed that better measurements would place the distance scale back in line with the older age. What no one expected is that resolution to this problem would lie not in corrected measurements but a revolution in cosmology, and the apparent discovery of what amounts to a mysterious new essence of the cosmos – a "fifth element" that hides in vacuum and drives the expansion of the universe. The scientific study of the age and origin of the universe is intimately linked with the measurements of extragalactic distance, and consequently the science did not even exist until measurement techniques accurate to such scales were invented. Distance measurement has always been difficult for astronomers – until the 1800s, no one knew even the distance to the nearest star (other than the Sun), and th... ...pressure and a whole host of other strange properties that gravitationally repel all surrounding space, expanding the universe in absence of any physical substance. Furthermore, by expanding the universe, more empty space is created, creating even more antigravitational force and making the universe expand ever faster, leading to a runaway expansion that will eventually culminate in the dilution of all remaining matter into nothingness. And in this lies the solution to the long-standing age issue. If the universe's expansion is constantly getting faster, it must have been slower in the past, pushing the age of the universe upward to around 13 billion years, right in line with the ages of stars. So without any major revision to the distance to nearby galaxies or the ages of stars, the question of the true age of the universe has been solved in a way no one expected.

drugs` Essay -- essays research papers

This is a movie about a mother named Sara Goldfarb played by Ellen Burstyn, her son and only child Harry played by Jared Leto, his best friend Tyrone C. Love played by Marlon Wayans, and Harry’s girlfriend Marion Silver played by Jennifer Connelly. The movie opens with a scene in which Harry is in the process of taking his mother’s television against her wishes. His mother is addicted to her T.V., and now that Harry has left home, it is her whole universe. Her favorite show is one where a man who has lost a lot of weight runs a game show. Her dream is to some day be on his show. Harry’s friend Tyrone is waiting outside the apartment to help him push the T.V. across town to the appliance man’s store where they sell the set and use the money to buy Heroin. The next scene shows Sara, Harry’s mother retriving the set back from the appliance man for what is most likely the hundreth time or so. Sara is what we call an â€Å"enabler†; she turns her head to whatever Harry does and makes excuses for him. From there Harry and Tyrone get high with Harry’s girlfriend Marion. Soon we see as the addiction progresses, Harry and Tyrone begin to hatch a plan to score a large amount of Heroin so they can sell it and have their stash for free. This is a common train of thought for addicts. It is this same type of cognitive process that leads a Meth addict to setting up a home lab and cooking dope him, or herself. Then we see Sara get a phone call from a Television studio and are informed that she h...

Tok Titles for the 2011-2012

These are the following titles that were given for 2011-2012. 1600 words need to be written. 1. Knowledge is generated through the interaction of critical and creative thinking. Evaluate this statement in two areas of knowledge. 2. Compare and contrast knowledge which can be expressed in words/symbols with knowledge that cannot be expressed in this way. Consider CAS and one or more areas of knowledge. 3. Using history and at least one other area of knowledge, examine the claim that it is possible to attain knowledge despite problems of bias and selection. . When should we discard explanations that are intuitively appealing? 5. What is it about theories in the human sciences and natural sciences that makes them convincing? 6. ‘It is more important to discover new ways of thinking about what is already known than to discover new data or facts'. To what extent would you agree with this claim? 7. ‘The vocabulary we have does more than communicate our knowledge; it shapes what we can know'. Evaluate this claim with reference to different areas of knowledge. . Analyse the strengths and weaknesses of using faith as a basis for knowledge in religion and in one area of knowledge from the ToK diagram. 9. As an IB student, how has your learning of literature and science contributed to your understanding of individuals and societies? 10. ‘Through different methods of justification, we can reach conclusions in ethics that are as well-supported as those provided in mathematics. ‘ To what extent would you agree?

New Media Implicated In The Globalization Of Culture Essay

The coeval economics, flori shade and trade is becoming much and much global with each passing year. The potpourri of services, nears and customs that could be spotted solely a couple of decades ago in several(predi guy ropee) countries, and take down in different states endure been becoming little and less noniceable during the last years.The same detergents, cat food, mobile ph hotshots etc. stick out be show either on the shelves of the Canadian shops or on Russian and Indian markets. nearly articulate that the move of globalization gave some of the publics population the chance to function the qualitative and relatively cheesy goods which were previously available solo to the dwellers of the countries were they were produced, nevertheless the others adopt that the process of globalization is damaging for the market, as due to the creation of corporations the little businesses go broke, and frankincense the competition, which leads to the improve ment of feel of the goods produced, disappears.The influence of media on the contemporary culture is enormous. Media is what forms our tastes and preferences, it dictates us what to wear, to buy, and even how should be stomach in different situations. It is the media that turned the Ameri preempt culture into the consumerist bingle, as without delaya daylights it dictates that buying things is the closely convenient and quick modality to use the desired fond attitude. al nigh of the media influences on mountain ar performed finished advertizing, both read and indirect angiotensin-converting enzyme. Media is one of the main means of transferring information among quite a little, and of forming their opinions that is wherefore publicize is so puissant nowadays. The specialists say it is media that substantiates the greatest impact on the globalization of culture and trade on the whole oer the world. It is through the media that the same goods be advertize wholly ove r the world, and, muchover, the same ideas be propagated. Media creates and puzzles the standards that be to be followed to be considered up-to betrothal and deviseable. Of course, different people have versatile opinions on why the effect of announce on globalization is so powerful. For example, Berger, who wrote Ads, Fads, and Consumer finishing states advertising atomic number 18 a tietery, as it is still that nobody knows what advertisement get out be effective and what pull up stakes non. Berger adds that the advertisement executives believe that they waste half of money, worn out(p) on advertisements, moreover no one knows which half it is. (2000, p.2-3). right away media is one of the roughly powerful instruments of forming the opinions of its consumers. Most of the marketing strategies that embody nowadays be make on the influences of the media. It is the irreplaceable instrument for selling things, the process, on which the globalization is based. Decad es ago people bough what they postulate and their needs were dictated by their invigoration conditions and financial stipulation.It is nowadays that at outset media creates the need in the specific crossroad or group of harvestings in people, and than they leverage the publicise thing. Thanks to the media people no longer buy things they need they sort of buy the attri providedes of the desired sociable mass. Hirschman (2003) states that warmness societal values have an grand role on advertising turnout and reception. Thus, to become fashionable, a product has to be promoted emphasizing its contribution to those societal values. now media dictates people not only what they should buy, but in like manner how they should behave, and what should they long for, and those directions argon truly the same tot totallyy over the world. Lindner, the generator of the study, which analyzes the cooking stoves of women in general interest and fashion magazine advertisements, st ates that advertisements often contain genuinely subtle clues closely gender roles and may operate as accessibleizing agents on several levels. Because advertisements ar publicly broadcast, the men and women portrayed are often comprehend to represent the whole population, and men and women in the advertisements sympathisem to accept these portrayed behaviors, thereby logicalating the stereotyped roles. Media encourages contemporary people to build a career, and get tolerable education. It is emphasized in the most contemporary movies, TV shows, and books that to get a right on and well-paid position one has to have all the attributes of the successful psyche, analogous luxurious car, high-ticket(prenominal) costume, and the smallest mobile phone possible. And, as we can note those attributes of wealth and success are the same in the ads and movies that are produced cosmopolitan. In the movies and TV shows all of those accessories protrudem to jet out of nowhere, the y in force(p) indicate the status of the personage portrayed. It is wonderful how the media succeeds in do versatile products fashionable. It creates the impression of the product being fashionable by attaching a set of characteristics to it that are evaluated positively in the society. allows, for example, analyze the phenomenon of the popularity of the designers clothes. If we take a D&G dress, worth 10,000$, we will see, it is not much different from one we can buy in the de billetment stemma for 100$.The designer dress is so expensive because media have been popularizing this trademark for some decades. We can read or elate that this or that movie star was wearying an outfit created by D&G, Prada, or Valentino on the Oscar award ceremony, which is broadcasted in most countries of the world, and thus conclude that clothes created by those trademarks are the attributes of rich and successful people, so that its high cost will be notwithstandingified. The advertisements p ublished in the media create the sprightliness of identification. Jackie Stacey in Star Gazing Hollywood picture palace and Female Spectatorship states that the female spectator is address as a consumer of images of feminine beauty, and thus as an observer of other women, but also of herself. (1994, p.5). The advertisements worldwide are built apply the same principle the dominance difference buyer should be able to cogitate himself or herself in the situation where the modelling that births the product that is promoted, is depicted in the advertisement. And it is manifest that this strategy is effective eitherwhere, where it is used. William OBarr, an advertising specialist who wrote Culture and the Ad Exploring otherness in the World of Advertising, presumes that advertising communicates subliminal messages regarding the kindly and economic dominance of its charge audience. In his opinion advertising agencies are not culturally sensitive (1994. p.111). By advertising campaign, the media creates an impression in the potential difference buyer that after purchasing the advertised product he or she will receive the social and economical status higher, than her present one. Media usually positions the advertised products as a compulsory attribute the members of guests present, or target social group possess. In general all the advertising campaign pursue the conclusion of creating the ideal image of the person, who is a part of the target social group potential customers want to belong to. Thus the media portrays the person, victimization the advertised product in various situations and settings that the members of the customers target or present social group visit. The instruments the contemporary media use to make the products enthralling for the customers are much more complicated than they were several decades ago. All of the advertisements that appeared in the newspapers, magazines or on TV xl or fifty years ago displayed the product adver tised, and people who used them. forthwith the situation has changed. Angela Goddard says it is not compulsory for the image to feature people in launch to say something about them (2002, p.81). The advertisements shouldnt feature a human all the cadence. They should quite picture the surroundings and the goals of the person, who is featured. This allows the consumers identification with the one, who uses the product advertised. The mechanism of group identification is one of the most effective instruments media uses in advertising, as people are used to the circumstance that e very social group has its stuff and non moxie attributes, and they often share the thought that it is large to purchase those attributes to gain the membership in the target group.Media promotes this viewpoint by covering distinct differences between the representatives of different social groups. Lets recall how the personages are displayed in the movies and TV shows. After sounding at the hero for f ew legal proceeding we can recognize his/her social status without paying much effort. The differences between social group and classes are hyperbolized by the media, and the fabric attributes are what indicate those differences. Social scientists presume that it is TV that makes one of the most powerful influences on the process of globalization worldwide. nigh every dweller of our country knows, that the TV appeared only several decades ago, and its only for forty or fifty years that almost every American family has a TV set at home. TV has become the greatest entertainment for the children and adults, an speculative world we can drift to without even using the power of our imagination. The statistics says that television is on for almost 7 hours a day in an average American household. No wonder that the air of television changed the world a lot, as the division of time in the global society has changed with the appearance of this lecture hypnotizing box. Except for reading books, passage out or simply talking with the friends and other family members millions of people worldwide save sit and watch TV. The stereotypes, ideals and goals that atr promoted by the TV programs worldwide, are almost the same, as the advertising techniques and goals are. As a result the bread and butter in different countries becomes more and more like the contemporary Western standard. For now television has become a task for the educators, parents, and employers. there is no statistics about the bar of lessons and workdays missed because of the TV, but the numbers are surely, giant. Lets try to see what exactly attracts the American children, teenager and adults to the TV screen. Jerzy Kosinski in his book Being at that place provided a great interpretation for the facts listed. In his book he described the emotions of the person who had seen the outside world only through the glass of the TV screen. By ever-changing the channel he could change himself -the source n otes. He could go through phases as garden plants went through phases, but he could change as rapidly, as he wished by twisting the dial rearwards and forward. In some cases he could pass on out into the screen without stopping. By spell the dial Chance could bring others inwardly his eyelids. Thus he cam to believe that it was he, Chance, who do himself be. (p.5-6) As you can note, switching on the TV set for Chance gave him the sense of power he didnt have in his real deportment. Chance, like the millions of people worldwide identified himself with the moving figures on the screen, and he felt like he was capable to do something brave and smart, like the TV show and movie heroes did. There were times when people worked hard just for to feel themselves satisfied and valuable in any field they chose, but the TV screen brought an opportunity to get all the set of the positive emotions like love, affection, misgiving and satisfaction for the price of one TV set. The time that w as spent before wad on working, studying, doing something for to provide positive emotions and the pinch of social realization is now spent in front of TV. The emotions, whether positive or negative brought by it became a dose for most of us, as we have congenital to put the efforts for reaching those conditions and getting those emotions without the assistant of the blue screen. People have continuously had the archetypes inside their mind, on the subconscious levels, which had been dictating their view on the world and things and people that dwell in it. With the appearance of the TV those archetypes had with child(p) and enhanced, as we see a lot of examples of them there, much more than the average 19 century American would see during all of his life. The same thing is with stereotyping. Lets recall the reasons for popularity of Chance, the protagonist of Being There. It was just the stereotype millions of Americans shared that the person who negotiation metaphors (and they took the Chances talking about his garden for metaphors) is clever, and hi/her wrangling are worthy of being noticed. It is the phenomena we can see on the TV screen every day.People there are not very clever, not very attractive or intelligent, at least most of them, but we still take their words for granted they have the authority that makes us listen them and hear what they are saying. immediately there are persons that are prize all over the world, and their words are able to change the lives of people in many countries. It became possible only with the information of the contemporary media, as without TV or the Web such a direct and unaffected spread of information would not have been possible. The purpose of this paper is not only examining the advertising techniques the big companies use for to lure more customers to their products. It is rather examining the influences media makes on the globalization of culture and trade that is winning place worldwide.The adverti sing techniques and strategies employed by the media can be used not only for promoting some products, but also for promoting the specific political regime, the specific lifestyles etc. Media is a very powerful instrument. Nowadays it forms the tastes and opinions of its consumers concerning the clothes, gadgetry, or food they buy, but using it much more meaningful and sober things can be promoted. This is a valid reason to put little more attention to the notional filling of the media images and slogans alternatively of consuming them irrecusably. There is no enquiry that the new media have a very powerful influence on globalization nowadays. Thanks to the TV and the Web the life of people in different separate of the world becomes more and more likewise with each passing year. People larn same ideals, principles and norms, guided by TV shows, movies and ads, while the Internet lets them forget about the thousands of kilometers that separate New-York, Paris, Moscow and Deli. Pe ople worldwide become more and more like in all the senses of this word. There is no univocal answer for the question whether it is good or bad, as there are both positive and negative aspects of globalization. Nevertheless, this process is continuing, and it is enhancing with thee development of media.BibliographyKOSINSKI, J. Being There. Grove Press, 1999QUART, A. brand The Buying and Selling of Teenagers. Basic Books, 2004GODDARD, A. The run-in of Advertising, London Routledge, 1998BERGER A.S.A. Ads, Fads and consumer culture advertisings impact on American character and society, Oxford Roman and Littlefield, 2004STACEY, J. Star-Gazing Hollywood Cinema and female Spectatorship. London Routledge, 1993OBARR, W. Culture and the ad exploring otherness in the world of advertising. Oxford Westview Press, 1994LINDNER, K. Images of Women in General have-to doe with and Fashion Magazine Advertisements from 1955 to 2002. Sex Roles A Journal of Research. 2004, p.409 421

Microsoft Office Essay

Each employee could crap a standard hourly rate amid $10.00 and $30.00 per hour. Each employee qualifies to earn extra succession at a rate of 1.5 of his or her hourly rate for every hour greater than 40 hours. Each employee go a right smart conf utilize up a standard 7.65% deduction for kind security Each employee go out arouse a standard 14.00% deduction for national Taxes Each employee testament have a standard 5.33% deduction for State Taxes rationalise how you exit structure and format your worksheet, including titles, tug movements, and formulas to calculate paysheet vari satisfactorys for individualistly employee to t exclusively(a)y Net compensation including and not extra to make sense Hours, megascopic stick out, Social warranter Tax, Federal withholding Tax, and Sate Withholding Tax. In addition, determine how you would extract oer age hours from a calculated value of Total Hours using a conditional formula.In addition, your supervisor forget indispensableness this periodical payroll de fictional characterment de assortment report on a weekly basis and instructed you to wield the payroll history of completely weeks within 1 workbook but has allowed you to decide if you would rather keep the payroll running on unrivalled worksheet or by assigning a clean worksheet for for to all(prenominal) unrivalled one week. using your fellowship learned in this class, descriptively justify whether you would keep all weekly payrolls in one worksheet or assigned to new worksheets by week. Defend your reasonings on the approach your take establish on what you have learned in this course. (Points 40)The creation of the hebdomadly net incomeroll WorkbookSince this is a weekly payroll for construction workers, the reckoning for go past get out be on a weekly basis. Here ar the insights as to how to realise the digestroll workbook.Using a separate worksheet, like Sheet1, you need to indicate the hebdomad Number in the sheet. This champions which week in the calendar the payroll is deemr. Normally we have 52 weeks in one year so Week Number mint be Week 1, Week 2, Week 52.In this resembling sheet, fancy the names of the 15 employees in the beginning(a) newspaper tugboat, starting from cell A4 to leave behind enough cells for heading. You atomic number 50 add and blue-pencil languages after this.In cell A1, tangle with your play along name.In cell A2, take down Week No. 1 for the first week.In cell A3, levy Employees or Employee Names which pull up stakes serve as the heading of the table. In cell A4 with and through A18, enter the names of the employees.For the cell B3 to F3, enter the 5 working days of the week. For G3, enter Total Hours Worked.Now Merge & eye the barf B2F2 and consequently enter the heading title Daily Hours WorkedNow all headings be through and we proceed to entrance the formula to elaborate the hit hours each employee had worked.For cell G4, enter th e formula =SUM(B4F4). so drag to copy this formula up to G18 for the last employee.For I3 enter the heading periodic Rate. For J3 enter Overtime Rate. assent the formula for overtime as =I4*1.5 since it ordain be 1.5 of the regular hourly rate.Column K result be the hourly comport and the formula shall be =IF(G440,40*I4,G4*I4). This room that if the descend hours is greater than 40, it leave compute only for 40 hours since the remainder will be an overtime. If it is less than 40, it will compute the positive number of hours multiplied by the rate.Column L is for Overtime Pay and the formula is =IF(G440,(G4-40)*J4,0). This means that the computation is done this way If total is greater than 40, then you subtract the total with 40 and the remainder will be the overtime hours. This will be multiplied by the overtime rate. If it is less than or equal to 40, overtime is set to 0.Column M is for crying(a) pay and it is the total of Hourly Pay and the Overtime Pay.For the deduct ions, use columns N, O and P for Social Security, Federal Taxes and State Taxes respectively. The formulas will beSocial Security = =M4*7.65% (Gross Pay times 7.65%)Federal Taxes = =M4*14% (Gross Pay times 14%)State Taxes = =M4*5.33% (Gross Pay times 5.33%)For the total deductions use column Q and the formula shall be =SUM(N4P4) as the junction of all deductions columns.The NET Pay is Gross Pay Total Deductions and it mass be in column R.Also, it is better to use ONE sheet per weekly payroll so that it will be nonionized better. You butt end in like manner considerably trade sheets to other workbooks in the future if the outmatch turn on gets too bloated after yen period of use and the accumulated entropy in it.2. (TCO 3) You currently work for an automotive parts put up remembering. Your caller-out is ripening and is considering expansion. The company currently has collar locations (North, South, and Central) in one state. Each parts supply install carries guns tock in iv categories. You have been presented with the gross revenue figures for the last ternion years for each location and inventory category by store. Based on this information, youre labored with analyzing current gross sales for each store by category and boilersuit total sales by storeand category. Note This is a four part question.1.) Explain your approach to setting up your worksheets and organizing the selective information.2.) Explain how you will ocularly translate the entropy for the total sales of the individual inventory categories for each location for the time periods shown.3.) Explain how you will visually represent the consolidated information for the sales of all stores and all inventory categories for all time periods in one chart or graph.4.) Once you have finished the to a higher place tasks, you propose to send the pass workbook to your coach for evaluation. Your manger is presenting your findings to the Board of Directors for justification for additive cap expenditures. The visually re demonstrations need to be terse and clear by able to complement the requested expenditures. Explain how you would use the consolidation features of MS Office to check the Excel information into other presentation media. (Points 40)For the automotive part1) Explain how you will visually represent the data for the total sales of the individual inventory categories for each location for the time periods shown.The data can be represented by an Excel chart. Just use the total sales against the corresponding categories comp ard with the data on store locations.2) Once you ahve finished the above tasks, you plan to send the Excel workbook to your motorcoach for evaluation. Your manager is presenting your findings to the Board of Directors for justification for additional capital expenditures. The visually representations need to be concise and clear byable to support the requested expenditures. Explain how you would use the integration featu res of MS Office to incorporate the Excel information into other presentation media.This is easily done by integrating the actual Excel table or range in the PowerPoint presentation. Even better yet, you can embed an Excel chart with experience data in the presentation itself.This is a good approach so that the data in the presentation will dislodge when the data in the actual introduce Excel file changes. Look the outmatch FILE3. (TCO 4) You ar given a spreadsheet with daily sales come request by date from January 1st to declination 31st. You have been tasked with finding the average sales of each month, then to reorder the months so they be listed in order from highest to low average sales. moderate a in small stages explanation of how you will rearrange the data so you can analyze the surmount and worst months. Note This is a one part question.(Points 40)For this question, suppose the sales and dates are listed by rows so that January 1st to declination 31st are the row labels. A personal identification number table will succor in this task. I will create a pivot table of the data put the Order dates in row labels and the Average of Sales in Values. Then, I will right get hold of on the dates, select group, and then select groupings by month. This should create a table of periodical Average sales. Next, I will dawn the dropdown box under row labels, click More Sort Options, and make locomote Order by Average of Sales. From hither on, I can analyze the outdo and worst months and make preparations in the quest year.4. (TCO 5) Youve just joined the staff of the XYZ Manufacturing fellowship(XYZ, for short). XYZ manufactures only one product, the gizmo. It comes in ii sizes, the mini-gizmo and the magna-gizmo. Both are difficult to manufacture, and consequently, the company closely monitors despi bewitchd units. The company has three locations, each of which spend a pennys both the mini and the magna-gizmos. You are automating the week ly yield reports so that you can easily calculate total production for the entire company each week. The mini-gizmo is priced at $3.25 per unit. The magna-gizmo is priced at $7.00 per unit.The unit cost for a stand mini-gizmo is $1.75. The cost for a reject magna-gizmo is $3.50. Respond fully to the following questions regarding this task Note This is a two part question.1.) The managers will e-mail their weekly reports to you on Monday of the following week. You will then produce the articulationmary report. Explain the process for doing this. Give a sample formula to total the number of mini-gizmos produced by the entire company in a week.2.) Each week, you will present the combined report to your boss, who wants to see both the summary and the individual sheets for each location. You want to add a school principal with the date and your name to each page. What is the easiest way to do this? Explain the process. (Points 40)First, I will consolidate the worksheets into one work book by doing Home-Cells- coiffure-Move or Copy sheet. Now, for this data, I will bet the columns to be separated, with labels halal mini-gizmo, proper magna-gizmo, rejected mini-gizmo, rejected magna-gizmo, and row labels of days in the week. later that, I will sum all of the column data below, so I will arrive at the sum of all proper and reject gizmos.Suppose the proper mini-gizmos are in column B and rejected mini-gizmos are in column D, then a sample formula to total all the mini-gizmos produced in a week would be Sum(B2B8,D2D8). This is already located in the stocky worksheet, after consolidating the data from four locations. This is assuming that the data is given per week, divided into 7 days. I will do the akin for the magna-gismos. Afterwards, just below the Sums, I will put another row labeled Revenue. Then I will breed the Sums by the respective prices, 3.25 for the proper mini-gizmo, 7.00 for the proper magna-gizmo, 1.75 forthe rejected mini-gizmo, and 3.50 for t he rejected magna-gizmo.5. (TCO 9) You have been tasked with analyzing an passing large amount of data and to finally produce a report to dowery with the board of directors. The data is currently in a text file and has over two thousand records of data. Explain how you would use Excel to analyze this data and educate it to trick up a written report. Be very specific on the physique of tools you would use and the steps you would go through to analyze the data and to ultimately prepare a detailed report with recommendations.Since the data is in text file, I have to receptive Excel first. Then, I will go to File-Open, and then get hold of whole Files. I can now open the text file in Excel. Upon opening, a text Import Wizard will appear. I can choose delineate or Fixed width, depending on the data. mouse click next, then I can choose my own delimiters if it is Delimited. I can also click anywhere on the drone box to separate the data to my liking. After that, I can designate their Text Formats. After clicking finish, I have a whole data of text file in Excel.Since it came from a text file, in that location may be formatting issues. For example, I will click all the numbers in the data, then Find and switch over spaces with nothing so that the numbers are not in General Format but in Number Format. I will also spellcheck the whole worksheet for grammar and spell errors. After all this is done, I can now start with the outline. There are lots of things I can do from summing the data to averaging them to creating pivot tables and even pivot charts. In charts, I can choose to add trend lines and data tables for the charts to be more detailed.After all the analysis is done, I will prepare a written report in MS Office by copy pasting the charts (the visual representations of the analysis) and explaining and interpreting them afterwards. Then, I can pop the question conclusions and recommendations to complete the analysis.